Although some regions are beginning to experience the early stages of recovery, the majority of the industry expects to see signs of recovery by the final quarter of 2020. Based on previous crises, leisure travel is expected to recover quicker than business travel, particularly travel for visiting friends and relatives.
In the highly competitive travel industry the answer to differentiate brand, service and product offering from competition is through personalisation. Attracting and retaining customers is a vital part of any business. This can be achieved through a targeted marketing strategy with clear personalisation objectives.
According to research conducted by Skift, ancillary revenue has been anticipated to grow by 15% between 2017 and 2021, throughout the tourism industry. However, despite this projected success, it has been noted that the airline industry is at a crossroads.
A major growth driver of the global tourism industry market is the rising disposable income of the population. The travel industry is acclaimed to be the second fastest growing sector in the world. According to The World Travel and Tourism Council (WTTC), the travel and tourism sector grew at a rate of of 3.9% in 2018,..