Optimise travel insurance sales through advanced e-merchandising technology

Hepstar enables travel merchants to maximise revenues from travel insurance sales using personalised customer engagement and advanced e- merchandising technology.

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Advanced e-merchandising technology


Recommend and personalise products in real-time using historical and empirical data.

Promotional Campaigns

Introduce promotions during times known for low sales or for specific activities and events.

A/B Testing

Run continuous A-B testing on multiple merchandising components for optimal product performance.

Up, Cross & Post-sale

Unlock sales opportunities at multiple customer touch-points during and after the booking.

Diversify Portfolio

Diversify your travel insurance product range and create multiple conversion opportunities, increasing the commercial opportunity.

Insurance Content

Access an existing network or use your preferred insurance provider. Aggregate the content of multiple insurers through a single integration, saving time and resources.

Account Management

Self or Hepstar managed merchandising using Hepstar Utilities. Live product analysis, promotional campaigns and revenue performance across markets.

Maximising Conversion - Maximising Revenue

“Increase average premium per booking by 25-30%.”


Easy to implement API

Gain access to proprietary recommendation engine and merchandising tools.

One integration to rule them all

Aggregate insurance content from multiple insurance providers.

Unparalleled response time

We have a guaranteed sub one second system response time.

Utilities and Reporting

Manage merchandising using utility dashboard and view performance in real-time.

Currency and Language Awareness

Receive product content in chosen currencies and languages.

Built to scale

Able to manage any workload without affecting response time.



total policies issued


Milliseconds response time


Insurance suppliers


Cover Countries


Use advanced analytics to understand customer behavioural trends towards travel insurance, stimulate customer interaction and add to a great user experience. A personalised product offering shows your customer you are paying attention.

Travellers are willing to spend an average of $100 on extras. A personalised ancillary offering contributes to a personalised service and greater customer satisfaction.

Most successful online travel companies rely on PERSONALISATION and ancillary product optimisation to distinguish them from the herd and maximise their revenue. This is not a trend... it is evolution.

Hepstar offers a specialised, swift and affordable way of implementing your new travel insurance ancillary strategy and focuses on the optimisation of your travel insurance programme whilst providing a better, more personalised customer experience. Hepstar can also complement your current ancillary strategy by working with other external tech-service providers.

Hepstar was selected to participate in Silicon Valley’s Plug and Play Global Traveltech Accelerator Program

Plug and Play is the world’s biggest start-up accelerator and played an integral role in the success of companies including PayPal, Dropbox, SoundHound and Lending Club.

Our Partners

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Latest News

According to research conducted by Skift, ancillary revenue has been anticipated to grow by 15% between 2017 and 2021...

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Booking.com found that 80% of customers prefer to self-serve in order to get the information that they need when booking for travel. It is also common that with an increasing range of online travel options...

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