eNewsletter August

Success through value-driven partnership  

Drive more revenue with tailored ancillaries through Hepstar’s existing integration with Hitit.

A gateway to access multiple ancillary products through an existing connection with Hitit 

As a global leader in the distribution of travel insurance and ancillary products, Hepstar is proud to offer Hitit partners a streamlined, revenue-boosting solution via our API-based platform. Through an existing integration with Hitit PSS Platform, Hitit partners can access a world of ancillary content. Tailored, tested, and optimised for performance. 

Hepstar’s platform empowers Hitit partners to: 

  • Unlock global ancillary inventory, including insurance, cancellation waivers, eSIM, Baggage Recovery, Transfer Services, Delay Lounge Access and more
  • Personalise offers based on traveller profiles and purchase behaviours 
  • Optimise conversion rates using dynamic content management, A/B & multivariate testing, and customer segmentation 

By activating preferred products, Hitit partners gain access to a smarter, data-driven approach to merchandising that scales with your growth

Industry-Proven: Results That Speak for Themselves 

Hepstar has proven track record of implementing ancillary products and optimising their performance in the airline market including some of Hitit partners.  Royal Brunei Airline, Kam Air, Winair, Myanmar Airways International 

In addition to airlines such as easyJet, Gulf Air, Airlink, Dan Air, Air Kenya, Lift, and Auric Air have chosen Hepstar as their ancillary revenue partner of choice. These partnerships have delivered measurable improvements in revenue per passenger, customer satisfaction, and product engagement rates

Through rigorous A/B testing, Hepstar successfully demonstrated its impact on ancillary sales by increasing an airline’s ancillary conversion rate by more than 100%. This dramatic improvement was achieved by optimising product placement, pricing strategies, and personalisation techniques. The benefited significantly from these enhancements, translating into a major uplift in ancillary revenue and customer engagement. 

Let’s Drive More Value Together 

At Hepstar, we don’t just supply products, we provide a strategic approach to ancillary revenue. Our team is committed to partnering closely with Hitit Partners and its network to ensure mutual success. 

If you’re interested in activating Hepstar content or optimising your ancillary revenue, we’re here to support starting your journey from activation to performance enhancement.  

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